Heidi is a professional strength coach that specializes in barbell mechanics and program design.  Her primary focus is the appropriate application of strength training and power production to optimize physicality for general and occupational preparedness.

Heidi Coffman is a certified Starting Strength Coach and former owner/operator of Amarillo Strength & Conditioning – A Starting Strength Affiliate Gym in Amarillo, TX.  Heidi holds a Bachelor of Science degree in Biology (min. Chemistry) from the University of South Florida in Tampa.  She worked as an analytical chemist prior to pursuing her passion for strength training full time, opening Amarillo Strength & Conditioning in 2008.  Heidi has extensive experience teaching barbell proficiency as it relates to developing general and explosive strength for sport and occupational applications.